problem
Many backpacks are created in an oval shape and are too small to store textbooks, laptops, and sketchbooks.
Backpacks commonly have only one or two large compartments, preventing space for any other materials.
purpose
Squared Space will provide enough room to increase the capacity of what a typical college art student would carry, including a 14"x17" sketchbook and any additional material, such as pencils, scissors, phones, laptops, etc.
objectives
inspiration
high contrast accents + muted colors
early ideation
first-pass of proposed CMF | muted pastel colors
Inspired by high contrast accent colors and muted, pastel colors, six color renders were explored for the Squared Space brand. However, to introduce the brand, color versions were put on hold and the grayscale version was continued through to production
tech pack and cmf strategy
building process
details
